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Posts Tagged ‘Charles McCord’

Does Calling Your Viewers ‘Bastards’ Directly Affect Your Ratings?

Don Imus‘s morning show has never been on more radio stations than it is today — more than 80.

But the cowboy boot-wearing jock is having a hard time finding his footing on TV. In the just finished November ratings period, “Imus in the Morning” was the least watched FBN program in A25-54 viewers, averaging 6,000 from 6-9am. An improvement from the 5,000 who watched last month, but down -50% from the 12,000 average in Nov. 2010, when the mid-term elections were the big story.

By comparison, CNBC which is available in 40 million more homes, had more than 10x the A25-54 viewers with 70,000 watching “Squawk Box”. The gap narrows in total viewers as Imus drew 92,000 to CNBC’s 175,000: and both shows grew their Total Viewer numbers year-over-year.

Since May, (5/5/11 – 11/25/11) when Connell McShane took over for Charles McCord, the show has seen an -18% drop in A25-54 viewers. And despite crowing about an occasional win against “Squawk Box”, Imus has not logged a win in the 6-9am block this year, in either Total Viewers or the demo.

Earlier this month, Imus went after his “bastard” viewers for watching one day and not the next, which led Fox Business anchor Neil Cavuto to go on the show and declare it wasn’t the viewers’ fault “that your show is awful.”

Imus launched on FBN October 5, 2009 and with another year left on his deal, Fox Business may be looking for what’s next. So might Imus. His deal with FBN comes to an end around the same time as The Wall Street Journal‘s partnership with CNBC expires. Though both are owned by News Corp., an FBN-WSJ team-up is not a sure thing.

The TV version of “Imus in the Morning” aired on MSNBC from 1996-2007 and on RFD-TV from 2007-2009.

  • Cable news morning ratings (Nov. 2011)

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Charles McCord bids farewell to ‘Imus’

So, apparently it’s “Good-bye Friday.” Charles McCord, Don Imus‘ longtime sidekick on the radio and on TV, had his last broadcast today. FBN’s Connell McShane takes over on the show. Here’s the look-back from “Imus in the Morning.”


Connell McShane to take over for Charles McCord on ‘Imus in the Morning’

Don Imus‘s longtime sidekick Charles McCord is leaving “Imus in the Morning”, effectively giving three weeks notice on the air this morning.

FBN anchor Connell McShane will take over the seat on both the radio and TV shows beginning May 9. McShane will continue co-anchoring 11amET hour alongside Dagan McDowell on FBN.

McCord has been with Imus since the early 1970s when Imus’s show was on NBC radio. They remained together as Imus moved to WFAN, simulcast on MSNBC, and finally to WABC Radio and FBN. Writes David Hinckley in today’s Daily News:

McCord, who shares Imus’s penchant for personal privacy, added no details after Imus made the announcement. Both seemed upbeat, as Imus played the Righteous Brothers’s “Try To Find Another Man” and Imus joked that “I feel like Newt Gingrich’s wife” – alluding to Gingrich serving his wife divorce papers while she was in the hospital.

While Imus on the radio continues to do well, “the best number of his career,” writes Hinckley, his TV numbers are down. Earlier this week, HuffingtonPost revealed first quarter numbers showing Imus is down -45% from Q1 2010, averaging about 65,000 total viewers. The show averaged around 127,000 viewers when it launched in October 2009.

> Earlier on TVNewser: VIDEO – Connell McShane Looks Beyond Cable

Imus at FBN: Day One. ‘Congratulations and Condolences’

Imus_10.5.bmp

Don Imus‘ debut on Fox Business was appropriately subdued: “I thought we were on last week,” Imus said at 6:05, after business and news headlines. “Trial run,” said news sidekick Charles McCord.

Guests on the three hour radio/TV program included Sen. John McCain and Glenn Beck. And while we may not see NBC News talent on the air, the son of one was on today. Rolling Stone‘s Matt Taibbi, son of Mike, was on to talk about his reporting on the Wall Street crisis.


Imus at FBN: Did You Watch?(surveys)

McCain, by phone, said, “Congratulations and condolences… Condolences to the American people that are now going to be exposed to your rants.”

After the jump, the interview with Beck, where both men recount how they gave up the bottle, and talk about Beck’s appearance on Fox & Friends in July. Imus: “When you were on the Fox morning show and you made the remark about the president, they didn’t get blamed for it. If you were to say that here, I would’ve gotten it.”

(h/t: Johnny Dollar)

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