TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘CNN.com’

CNN.com ME Credits ‘Pilates’ for Site’s Success

The key to the dominance recorded in the online news sector by CNN.com? Pilates.

Pilates? Not the workout, but the online strategy CNN.com managing editor Meredith Artley discussed with Simon Owens for Nieman Journalism Lab. Artley said:

What that means, as someone who has friends who do Pilates but has never done it herself, is that it’s about strengthening your core Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Royal Wedding Coverage, CNN Opinion Drive CNN Digital in April

Coverage of the Royal Wedding and a strong showing by CNN Opinion led CNN Digital to gains in April.

Flagship site CNN.com tallied 1.45 billion global page views and 100.2 million global video views for the month, with both figures higher than those from April 2010.

On Friday, April 29, the day of the Royal Wedding, CNN.com totaled 67 million global page views, up 31 percent compared with the average of the previous four Fridays, and 11 million of those page views were for coverage of the event, including the site’s Unveiled blog. CNN.com also served 10.3 million live and on-demand video views, up 236 percent compared with the prior-four-week average.

On the social media front, the cable news network’s @CNN Twitter account sent 10 Tweets about the Royal Wedding, accounting for a total of 1,900 retweets. And CNN’s Royal Wedding coverage drew more than 42,000 check-ins via entertainment-based social network GetGlue.

CNN Opinion posted the best month in its history, with 18.9 million global page views, 61 percent higher than April 2010.

Bin Laden Killed: CNN’s Online Properties Boosted by News

CNN released some early statistics for its coverage of the death of Osama Bin Laden on CNN.com, CNN iReport, CNN Mobile, Facebook, and Twitter (@CNN and @cnnbrk).

CNN.com totaled 88 million global page views from the time news of Bin Laden’s death broke Sunday night through 1 p.m. ET Monday, 217 percent higher than the average for the same time period over the previous four weeks. The site also announced 13.8 million total global video starts (live and video-on-demand), up 725 percent versus the prior four-week average, and 2.6 million live video views, more than 100 times normal levels.

Citizen journalism initiative iReport received 407 submissions related to Bin Laden’s death, with 71 vetted for use on CNN’s platforms. The total was 35 percent higher than the first day of coverage of the earthquake in Japan.

CNN Mobile tallied 7.7 million global page views Sunday, 153 percent above the same-day average from the previous four weeks. Through 10 a.m. Monday, its global page view total was 5.1 million, up 146 percent versus the prior four Mondays. CNN Mobile’s 26,700 domestic video starts Sunday were 23 percent higher than the Sunday average for the past four weeks, and its 56,400 Monday through 10 a.m. were up 146 percent from the prior four Mondays.

Read more

Japan Earthquake, Tsunami Coverage Boosts CNN.com

Coverage of the devastating earthquake and resulting tsunami that struck Japan March 11 helped CNN.com to set several traffic marks.

Saturday, March 12, the day after the quake struck, the website totaled 67 million global page views, according to Omniture SiteCatalyst, marking the highest weekend day in CNN.com history. The site also served 60 million global video starts on the day of the earthquake, an all-time high, topping the day President Barack Obama was inaugurated, the previous record-holder.

CNN.com averaged 75 million page views per day from March 11-20, up 66 percent compared with the same period in 2010, and 60 million page views per day for the entire month of March, up 25 percent compared with February and 34 percent versus March 2010.

News blog This Just In averaged 1.1 million page views per day through March 27, up 27 percent versus February and 213 percent compared with the year-ago period.

Read more