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Posts Tagged ‘Dan Pfeiffer’

White House Adviser Says ‘It’s 2014′; White House Doesn’t Need Broadcast Networks

White House Senior Adviser Dan Pfeiffer laughed as CNN’s Wolf Blitzer asked him about the “snub” from the broadcast networks, who chose not to air President Obama’s address on immigration. Pfeiffer’s response was blunt: “this is 2014. We’re in a digital age.” In short, Pfeiffer was saying, having the networks break in to sweeps programming was just not essential to getting out the message:

It’s important to understand, this is 2014, you have to take a different approach to communications. We picked the time and place of this address knowing it was unlikely the networks would break away from the dramas and comedies they were showing in sweeps week, because this is the time when people would be most likely to be watching it on their smartphones, laptops and tablets.

Pfeiffer said a White House teaser video released on Facebook was watched by more than three million people ahead of the prime time speech.

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Gibbs Scheduled for ‘Fox News Sunday’

White House Press Secretary Robert Gibbs is set to appear in the first segment of this week’s “Fox News Sunday” with Chris Wallace. As we reported earlier this week, new White House Communications Director Dan Pfeiffer has said, “We don’t feel an obligation to treat [Fox News] like we would treat a CNN or an ABC or an NBC or a traditional news organization. But there are times when it would make sense to communicate with them and appear on the network.” At the time, Fox News responded, “Obviously new to his position, Dan seems to be intent upon repeating the mistakes of his predecessor… and we all remember how well that turned out.” (h/t J$)

New White House Comms Director Takes Same View of Fox. ‘We Don’t Feel an Obligation to Treat them Like we Would Treat a CNN or an ABC or an NBC’ Fox News Responds

Pfeiffer_1.19.JPGThe White House has a new communications director — Dan Pfeiffer — but the message is the same when it comes to Fox News Channel.

During a video interview today with The New York Times‘ The Caucus blog, Pfeiffer was clear about the White House position on Fox News:

“I have the same view of Fox that Anita [Dunn] had, which is that Fox is not a traditional news organization. They have a point of view. That point of view pervades the entire network both the opinion shows, like Glenn Beck and Bill O’Reilly, but also through the newscasts during the day,” Pfeiffer said.

“We don’t feel an obligation to treat them like we would treat a CNN or an ABC or an NBC or a traditional news organization. But there are times when it would make sense to communicate with them and appear on the network.”

Fox News responded tonight: “Obviously new to his position, Dan seems to be intent upon repeating the mistakes of his predecessor… and we all remember how well that turned out.”

Anita Dunn Leaving the White House

Breaking: Pres. Obama’s communications adviser Anita Dunn is leaving the White House, reports The Washington Post.

It was Dunn who escalated the White House’s verbal assaults on Fox News last month saying on CNN, “The reality of it is that Fox News often operates almost as either the research arm or the communications arm of the Republican Party.”

Chris Cillizza reports Dunn’s deputy, Dan Pfeiffer, will take over and that Dunn will remain on as a White House consultant for communications and strategy.

From CNN’s “Reliable Sources,” Oct. 11, 2009: