“ESPN’s Auburn-Oregon title game Monday drew 15.3% of U.S. TV households – down 11% from last year’s Alabama-Texas game and the lowest title game rating in six years. This followed notable drops for ESPN’s other BCS games, which this season aired on cable TV for the first time: The Oklahoma-Connecticut Fiesta Bowl fell 30%, followed by the Stanford-Virginia Tech Orange Bowl (off 22%) and TCU-Wisconsin Rose Bowl (off 14%). Only Ohio State-Arkansas in the Sugar Bowl was up (+25%).” Read more
Posts Tagged ‘Dick Vitale’
Power Balance LLC has reached a five-year tentative agreement with the Sacramento Kings to take over the naming rights, ending a 25-year relationship with ARCO. According to Sactown Royalty, the arena will be renamed the Power Balance Pavilion.
Terms of the Power Balance deal weren’t immediately available but ARCO paid an estimated $700,000 a year for the naming rights. Read more
Sports leagues have long relied on television revenue to drive profits, but new technology has enabled them to skip the middleman and go directly to the fans.
Of course, owners and league executives are not about to bite the hand that feeds them, so most of the sports streaming options online don’t have the complete suite of games, usually blacking out games in-market that are readily available on their TV partners.
An article in Multichannel News by R. Thomas Umstead outlines the current state of league streaming:
“With streaming [the leagues] are putting markers on various platforms with the assumption that they will grow,” Lee Berke, president of sports consultancy LHB Inc., said. “The bulk of viewers are still watching live sports games on traditional linear platforms like cable and broadcast television, but it’s growing and eventually it’s going to be a major percentage of how people watch sports, so you have to make your presence felt now.”