With the search for Malaysian Air Flight 370 dying down, MSNBC reclaimed the outright second-place spot on the cable news leaderboard in May, besting CNN in both total day and primetime. But the network hit a series of seven-year lows in both total day and primetime this month.
The ratings for May 2014 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 536,000 Total Viewers / 153,000 A25-54
- Total Day (Mon-Sun): 327,000 Total Viewers / 103,000 A25-54
Like its competitors, MSNBC was down compared to May 2013: the network was down -5% in total viewers and -10% in the A25-54 demographic in total day and -1% and -13%, respectively, in primetime. MSNBC was down the least of all the cable news networks for the month.
In total day, MNSBC delivered its lowest ratings in total viewers since December 2007 and in the A25-54 demo since June 2006. In primetime, the network had its lowest demo delivery since July 2006.
In primetime, “All In with Chris Hayes” and “The Rachel Maddow Show” were both up in total viewers but down in the demo compared to the same month last year: Hayes’ program was up +6% in total viewers and down -13% in the demo and Maddow’s program was up +3% and down -16%, respectively. “The Last Word with Lawrence O’Donnell” was down -16% in total viewers and-12% in the A25-54 demo.
It was also a mixed bag for MSNBC’s early evening programming. “The Ed Show” and “Politics Nation” were both down in total viewers but up in the demo. They were the only two cable news shows to grow in the 5pmET and 6pmET timeslots. At 7pmET, “Hardball with Chris Matthews” was up in total viewers but down in the demo.
“Morning Joe” reclaimed the second-place spot among the cable news morning shows for the month, growing +13% in total viewers and +39% in the demo compared to May 2013.
MSNBC’s release, after the jump. Read more