Following recent criticism (ie: Erin Andrews‘ Reebok deal) ESPN announced their new endorsement guidelines for their 1,000-plus commentators Wednesday.

Norby Williamson, ESPN executive vice president, took to the company’s new Front Row blog in order to explain the guidelines:

As you would expect, we will bring careful consideration to each situation presented and we recognize that clearly there will be exceptions. In fact, you will note one passage of the guidelines deals with the inherent differences between former coaches, players and administrators turned analysts and other commentators. Read more