Despite MSN referral traffic ending two months ago, NBCNews.com is on pace to have its strongest month of the year in video and page views, VP of News & Product for Digital Gregory Gittrich told staff in an email today.
Gittrich, who spoke with us last month about NBCNews.com’s strategy of driving video viewers, tells TVNewser the strong September is due to a variety of factors.
“We’re breaking significant stories, delivering in-depth coverage, and using video, animation, graphics and text to provide unique takeaways and perspectives,” Gittrich said. “We’ve recruited a great team from an amazing variety of backgrounds. And we’re experimenting as we go, both in how we tell stories and how we deliver them. All of that is fueling our growth.”
While acknowledging a loss in desktop visitors, Gittrich’s cites significant growth compared to January.