If you turn on your TV tonight at 8pmET/7pmCT there’s a good chance you’ll find the “Stand Up 2 Cancer” telethon. Tonight’s event will air on ABC, CBS, Fox and NBC as well as E!, Bravo, HBO, Showtime, ESPNNews, Oxygen, American Forces Network, and 20 other networks. This year, there will be no answering phones, but rather an online and social media push for donations. It’s possible a celebrity taking part in the star-studded fundraiser could call you. The event was co-founded by Katie Couric and the late Laura Ziskin and has become a biannual event, first airing in 2008, returning in 2010 and 2012 and again tonight.
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Final preparations are underway in Los Angeles for “Stand up to Cancer” the multi-network special to raise awareness about the multiple forms of cancer and raise money to combat them. Spearheaded by CBS News anchor Katie Couric, the event will also be co-hosted by her network competitors Diane Sawyer and Brian Williams.
CNN’s Dr. Sanjay Gupta, who also contributes to CBS News, is also taking part. He’s got a report on the work of a team of innovative scientists searching for cures.
“For too long, scientists have worked in individual silos, often competing against each other instead of working together,” Gupta tells TVNewser, “This event helps create an atmosphere where the only competition is the disease itself.”
Gupta also taped his weekend show “Sanjay Gupta MD,” airing Saturday and Sunday at 7:30amET. Gupta interviewed film producer Laura Ziskin (below) who helped found the telethon and is a cancer survivor herself.
“Stand up to Cancer” airs tonight at 8pmET/PT on the big four broadcast networks as well as several cable networks including E!, G4, HBO, VH1 and MLB.
(Photo: Matt Sloane/CNN)