The NHL is bringing back its Stanley Cup ad campaign, titled “History Will be Made.”

This year, however, a whole lot more people will be watching it, as the campaign will appear across nearly all of the NBCUniversal networks and platforms, including NBC, Versus, CNBC and MSNBC.

As was the case last year, the NHL will be using social media extensively for the campaign, letting fans download the theme music to create their own “History Will be Made” spots.

The first two ads will debut March 13 during NBC’s broadcast of the Chicago Blackhawks-Washington Capitals game, with an additional 20 spots launching by April 13, when the playoffs kick-in. New ads will be produced each day of the playoffs, highlighting a key moment from the previous day’s games.

“There is both quality and power in the History Will Be Made campaign,” said John Miller, who heads the NBC Sports Agency and the NBCUniversal Marketing Council in a statement. “By pooling our creative resources and air time, we believe collectively we can effectively tell the story of the excitement and emotion of the Stanley Cup Playoffs.”

Check out one of the spots from this year’s campaign below, and see more information on the 2011 campaign, after the jump.

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Over here at mediabistro we have a managers meeting every Wednesday at 10:15am, but the boss, Laurel Touby, won’t be presiding today because she’s appearing on MSNBC in the 11amET hour. Carlos Watson‘s show has booked her to talk about entrepreneurship. Two years ago this month she sold mediabistro.com for a cool many, many millions. So, unless breaking news bumps her, look for Laurel later this morning on MSNBC.

Meredith Vieira is a BFOM: a “Big Fan of Matrix.” The Today show anchor not only emceed this year’s Matrix Awards, honoring extraordinary achievements by women in the communications industry, she is also a past winner.

“This is a room full of such accomplished women, it’s a little mind-boggling,” Vieira told TVNewser before the ceremony today. “What this organization does is inspire.”

In her remarks, Vieira named four women who’ve inspired in their own way this past year: Hillary Clinton, Sarah Palin, Tina Fey and Rachel Maddow.

17 scholarship winners, the next generation of women media leaders, took the stage to declare they were “the next…” Campbell Brown, Anderson Cooper and mediabistro.com’s own Laurel Touby were all named.

Brown, the CNN anchor currently on maternity leave, won the Matrix award for broadcasting. NBC’s Brian Williams presented the award joking with the crowd, “I’m the next Wolf Blitzer.”

Williams talked about how Brown broke his heart when she pulled up stakes for CNN, where she’s been since 2007. “I’m grateful for what [Jon Klein] has created at CNN,” said Brown, noting her competition’s, “extreme partisanship, and in some cases flat-out lunacy.”

Before the event we talked to Brown about her award, when she’s returning to CNN and the current cable news landscape:

Donny Deutsch had a “next” joke as well. Click continued to find out who he compared himself to…

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> For the first time in more than 15 years, Kathie Lee Gifford will be joined by her husband, Frank Gifford, to host a morning show. Frank fills in for Hoda Kotb (who’s back Monday) tomorrow for the 10am hour of the Today show.

> Scott Pelley‘s interview with Ben Bernanke, the first interview with a sitting Federal Reserve chairman in 20 years, airs Sunday on 60 Minutes. The double-length segment includes an interview with Bernanke from his hometown of Dillon, S.C.

> Breitbart.TV’s “The B-Cast” co-hosts Scott Baker and Liz Stephans were two of the many who attended Tuesday’s TVNewser Summit. Click continued to see their take on the biggest surprises, the most disappointing revelations and “the question” from our boss, Laurel Touby (and I call in as well)…

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A quick shout-out to everyone who came out for the first TVNewser Summit yesterday. And not to go all Donald Trump on you, but it was huge. It was a half-day packed with news, information, advice and debate about where the TV News industry is heading.

• Portfolio.com’s Jeff Bercovici wrote about Alexis Glick‘s pseudo-support for business news colleague Jim Cramer. Jeff also picked up on an audience question for MSBNC’s Joe Scarborough and Mika Brzezinski about whether there was any “sexual tension” between the two. That question just happened to come from our boss Laurel Touby. Breitbart.tv has the video here.

• B&C’s David Tanklefsky wrote about the second panel moderated by NOW on PBS’s Joel Schwartzberg and included execs from ABC, CBS/CNet, CNNMoney, and Fox News/Fox Business. “The digital chiefs discussed the importance of hiring editorial talent that could multi-task: write, edit, shoot and report the same story for different platforms. They also talked about how to reach Internet viewers with short attention spans, airing grittier content that would not appear on network television, and how to use social networking sites to drive viewers to content.”

After the summit, mediabistro.com’s Jonathan Federico got reaction from some of the attendees:

And Steve talked with some of the panelists after their sessions, including Scarborough, Brzezinski, Glick and Rome Hartman. Look for that video later this week on the blog.

Also, check out pictures here on the mediabistro.com Flickr page and from Rachel Sklar‘s Flickr page here.

Before President Barack Obama‘s Not State of the Union Tuesday night, media minglers gathered at Tribeca Cinemas in honor of the TVNewser Summit (and launch of WebNewser). The Summit, of course, is March 10 in New York (all the details here). Our boa’ed boss, Laurel Touby, was in attendance, working the crowd with her Flip HD camera. See one of the videos below, in which Touby asks a bunch of FOX producers what to ask Summit speakers (and MSNBC’ers) Mika Brzezinski and Joe Scarborough, and check out all the videos at FishbowlNY:

We’ve had a variety of great guests on the mediabistro.com Morning Media Menu during our nearly 50 podcasts, but tomorrow we have arguably the most important — our boss!

The founder of mediabistro.com, Laurel Touby, joins us to talk about what’s coming up at the ‘bistro, the future of online media and more. If you know anything about our boa’ed boss, you know she’ll have some interesting things to say.

Click here to listen LIVE at 9amET, and you can call in to talk to Touby at (646) 929-0321.

Check all our past podcasts at BlogTalkRadio.com/mediabistro.

If you haven’t already seen it somewhere else on this page, mediabistro.com is holding the first ever TVNewser Summit on March 10 in New York City. Here’s a promo — featuring Jeff Han (of “Magic Wall” fame, Laurel Touby and the TVNewser guys…

mediabistro.com has put together its annual holiday video, featuring our founder Laurel Touby (replacing the usual boa for a Santa hat), Jupitermedia CEO Alan Meckler and more. Click the picture for the video:

And after the jump, Touby’s letter looking back at 2008. “Our network of blogs, now 13 strong, continues to ride the line between sassy, serious and news-breaking. TVNewser and FishbowlDC kept a close watch on how the media covered the presidential election; FishbowlNY and FishbowlLA continued to break news and bear witness to all the goings on in the two biggest media and entertainment markets in the U.S.,” she writes.

Click continued for the full letter…

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The New York Press Club hosts a panel on Monday about “Jobs and Opportunities in Media,” asking in these turbulent times, “Is journalism as we know it a dead-end career?”

Our boa’d-boss Laurel Touby joins NY1 EP Leah Moses, managing web editor of the Columbia Journalism Review Justin Peters and others to discuss the state of the industry.

It’s not too late to RSVP, and check out mediabistro.com’s still-active job board for media jobs around the country.