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Posts Tagged ‘Marissa Mayer’

Katie Couric Named Yahoo! News Global Anchor

katie004Katie Couric has been named Global News Anchor for Yahoo! News.

“It’s very exciting to be a part of a leading company at the intersection of content and technology,” Couric says. “I have great admiration for Marissa Mayer and her team and their commitment to bringing news, entertainment and information to the Yahoo community across multiple platforms. ”

Couric will debut on Yahoo! in early 2014. She’ll cover live world events while interviewing newsmakers and thought leaders. She’ll continue hosting her ABC syndicated daytime show “Katie” for the remainder of this season. Disney-ABC tells TVNewser a decision on season three of “Katie” will be made in mid-December.

“News is a definitive daily habit for our users,” adds Mayer. “Katie will work with our talented editorial team to pioneer a new chapter of digital journalism.”

But don’t expect a traditional newscast online. “We are trying to be very open-minded,” Couric tells Capital New York. “I don’t think it is going to be a half-hour evening news broadcast or a two-hour morning show.”

While she won’t be working directly for ABC News anymore, she’ll still turn up on ABC News digital channels.

“ABC News has a powerful alliance with Yahoo so we expect there will be all kinds opportunities to continue working together in the future,” ABC News SVP Jeffrey Schneider tells TVNewser.

Yahoo’s press release after the jump.
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Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 

‘Today’ Gets Backstage at TIME 100

The “Today” show had a backstage pass for last night’s TIME 100 gala in New York. Matt Lauer conducted interviews with the honorees and a segment aired this morning. Joining Vice President Joe Biden, Marissa Mayer, Jimmy Fallon, Claire Danes, Jimmy Kimmel, Sen. Rand Paul, Lena Dunham and Daniel Day-Lewis a the event were tvnewsers including CNN honcho Jeff Zucker, MSNBC boss Phil Griffin, Barbara Walters, Gayle King, Norah O’Donnell, Alex Wagner, Willie Geist and Alina Cho. By next year’s TIME 100, the magazine will likely be part of a new company, spun off from Time Warner, which Managing Editor Rick Stengel acknowledged in his speech, “An independent Time Inc. will show the power of great journalism, the power of great content to pay for itself.”

‘Today’ Counter-Programs Robin Roberts Return With ‘GMA’ Web Partner Yahoo!

Today is a big day for ABC’s “Good Morning America,” with anchor Robin Roberts returning after a battle with MDS. Knowing that “GMA” will almost certainly be winning in the viewership category this morning, NBC’s “Today” decided to counter-program by getting a little more personal: airing an exclusive interview with Yahoo! CEO Marissa Mayer, and unveiling Yahoo!’s new homepage.

Yahoo! of course has a big digital deal with ABC News, and ABC outsources its “GMA” website to The homepage reveal isn’t going to be drawing many eyeballs in itself, but it is a subtle way to stick it to the competition on their big day, even a little bit.

While it is somewhat surprising that Mayer would appear on a rival morning show to the one her company hosts, there may be a certain logic to it.

A “Today” source says that the NBC show was aggressive in wanting to book Mayer, and promised the Yahoo! homepage reveal as part of the package to appear on the program. In addition, Mayer has proven herself to be willing to make a deal with anyone. Yahoo! currently has a content deal with CNBC (which like “Today” is also part of the NBC News Group) as well as NBC Sports, so she is still “supporting” her content partners, even if it is the wrong morning show.

Update: A TV industry insider writes “You gotta wonder who is giving Marissa Mayer such bad advice! She easily could have been on GMA, the number one morning show, on what might be one of its biggest days ever. If you are trying to launch a new homepage, you might want to go where all the eyeballs were on Wednesday morning which was GMA.”

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NBC Sports Cuts Deal With Yahoo!

Yahoo! keeps cutting deals with media companies in an effort to diversify its content portfolio. The latest partner is NBC Sports, which will bring its sports reportage and expertise to Yahoo! Sports. The deal is similar to the wide-ranging deal Yahoo! cut with ABC News in late 2011, as well as the deal Yahoo! cut with CNBC earlier this year for financial news and analysis. Both CNBC and ABC News had partnered with Yahoo! previously, only to see those deals end when the contracts in place ended.

As with the ABC and CNBC deals, the two companies will split what they offer, with Yahoo! offering a powerhouse digital site and technology, and NBC providing top-notch content, including original videos featuring talent like Bob Costas. Yahoo!’s fantasy sports platform–already the market leader–will power NBC’s own fantasy product Rotoworld.

The two companies will maintain separate websites and talent, with some sharing, particularly around big games and premium digital content offerings. It still isn’t entirely clear what new Yahoo! CEO Marissa Mayer‘s views on content are for the company, but so far, she has not only kept the company’s partnership deals intact, but continues to add to them, as with the rebranding of the CBS entertainment newsmagazine “The Insider” to “OMG! Insider,” named after Yahoo!’s gossip site.

More information on the deal, after the jump.
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