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For the first time in many years, NBC was the underdog to secure the Olympics. The conventional wisdom was that ESPN would make a strong bid, while Fox Sports became the favorite late in the game. But when it was all said and done, NBC–even without longtime Olympics booster Dick Ebersol–emerged victorious, securing the rights to the games through 2020.
The news caught many people by surprise, with plenty of people happy, and others disappointed. At an awards ceremony yesterday, Time Warner CEO Jeff Bewkes, whose company sat out the bidding, announced the news to guests, “God help them,” he quipped regarding the bid.
When we asked a handful of Olympics fans what they were most excited for and most disappointed out about NBC’s win, we saw a few trends. Far and away they liked the NBC broadcast team, led by Bob Costas. On the other hand, they were disappointed because they also wanted to see their favorite events live, rather than having to wait hours until primetime to watch. Ebersol was a strong advocate for tape delaying events.