Olbermann Goes Over an Hour on Current to Take on MSNBC, But Carriage Deals Thwart Online Video Plan
Last night on his newly-launched “Countdown” on Current TV, Keith Olbermann took the opportunity to bleed over into the 9 PM hour during an interview with Markos Moulitsas. As The Huffington Post spotted, Olbermann took to Twitter to note that he and MSNBC are now effectively in competition, and keeping viewers on Current for a few extra minutes is fair game, just as having Rachel Maddow on the end of Lawrence O’Donnell‘s show is fair game.
Whether the extra few minutes will make any difference is up to debate. Joe Flint at the LA Times argues that all it will do is piss off viewers.
Those few extra minutes also revealed a potential problem for “Countdown.” Because Current is a small, independently-owned cable channel, the carriage deals it has with cable and satellite distributors are not as forgiving as the larger networks like MSNBC or CNN.