Somebody lands a job in the 150th market, you send a condolence card.
To rookie Matthew Felling, you send congratulations and a tasteful floral arrangement.
With formerly unknown Alaska Gov. Sarah Palin suddenly a hot commodity as John McCain’s running mate, the entire state — including No. 150 market Anchorage — is media catnip.
“I admit the timing is incredible,” says Felling, 35, who debuts Monday as an anchor at CBS affiliate KTVA. (Palin reported sports for crosstown rival KTUU in the late ’80s.)
“It’s like being called up from the minors to Yankee Stadium on day one.”
Felling’s short run as co-editor of cbsnews.com’s “Public Eye” ended in December when CBS killed the blog. He had spent the previous eight years as communications boss for Robert Lichter’s Center for Media and Public Affairs in Washington.
While on the hunt, Felling appeared frequently on cable — as a fill-in co-host on MSNBC’s “Morning Joe;” a frequent guest on CNN’s “Reliable Sources” and a commentator on various shows. Also, he had a semi-regular gig on NPR.
As a career, TV wasn’t even on Felling’s radar screen. Neither was the 49th state, for that matter. But when the Missouri native saw the Alaska listing, “I was immediately intrigued,” he says.