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Posts Tagged ‘NBC News’

NBC News Takes Advantage Of Telemundo Ownership With Obama Interview

As we noted, President Obama granted interviews to CBS News and Telemundo yesterday. The full CBS News interview will air at some point on “60 Minutes,” while the Telemundo interview will air tonight.

That said, CBS News picked out a few juicy parts to feature on its broadcasts early, and NBCUniversal, which owns both NBC News, MSNBC and Telemundo, wasn’t about to let that opportunity slide by.

Clips from Telemundo anchor José Díaz-Balart‘s interview were featured on MSNBC’s “The Rachel Maddow Show” last night, and on “Today” this morning.

WATCH:

FNC, NBC Claim Wins Over Six Days of Conventions

When added up, Fox News had the most-watched 10pm convention coverage over the six days of the RNC and DNC. Despite a dearth of interest from Obama supporters to watch Fox News during the DNC, the network drew big crowds during the RNC.

Fox News averaged 5.34 million total viewers at 10pm topping the three broadcast networks. NBC News drew the most A25-54 viewers, averaging 1.94 million. FNC had the most-watched night of all networks when 9.1 million watched the 10pm hour of Thurs., Aug. 30, Mitt Romney‘s acceptance speech.

  • Six-night averages. Cable nets from 10-11pm; broadcast nets from 10-around 11:15pm (varies each night.)

FNC: 5.337M viewers (1.420M in A25-54)
NBC: 5.033M viewers (1.940M in A25-54)
ABC: 3.664M viewers (1.320M in A25-54)
CBS: 3.397M viewers (1.259M in A25-54)
CNN: 3.121M viewers (1.147M in A25-54)
MSNBC: 2.972M viewers (1.012M in A25-54)

    Interestingly, Fox News averaged more viewers for its DNC coverage (2.6M) than MSNBC (1.4M) and CNN (1.33M) averaged for their RNC coverage. Overall the DNC was watched more than the RNC on cable, especially among younger viewers:

  • Combined primetime (8-11pm) viewing on FNC, CNN and MSNBC:

RNC (Aug. 28-30): 8.611M viewers (2.234M in A25-54)
DNC (Sept. 4-6): 9.390M viewers (2.915M in A25-54)

Political Strategy Presents Opportunity To TV News Interviewers

The New York Times reports on a relatively recent political strategy, being utilized heavily by both the Obama and Romney campaigns: quote approval. Specifically, campaign staffers are briefing reporters, who then have to ask the campaigns which quotes they can use.

The practice actually presents a tremendous opportunity for TV news outlets, as mentioned briefly in the piece.

Both presidential campaigns are keenly aware of what can happen when they speak too freely. Damaging sound bites can live on in the news cycle for days. Mr. Obama’s remark last month during a televised news conference that “the private sector is doing fine” landed almost immediately in attack ads. And Eric Fehrnstrom’s “Etch A Sketch” comment on CNN, about softening some of the harder positions Mr. Romney took during the primaries, continues to haunt the Romney campaign five months later.

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Natalie Morales on ‘The Morning War:’ ‘Just One of Those Blips’

NBC’s Natalie Morales was talking about the issue of jobs at an Education Nation event at the gleaming New World Center in Miami Beach earlier this week.

It’s fitting as Morales has many of them at NBC.

TVNewser caught up with the “Today” show news anchor in the make-up room just before her panel discussion on preparing graduates for the 21st century workforce.

“As a company we see this as part of a wider initiative,” says Morales of NBC’s Education Nation. “It’s a corporate responsibility to try to give back.”

In recent years, Morales has moved beyond her news persona, taking on roles across the Peacock, whether co-hosting the Miss Universe pageant, or Macy’s July 4th Spectacular, or playing the part of fact-checker on “The Marriage Ref.”

But Morales never strays far from home.

“I have several Rock Center pieces in the works and (the Dateline series) My Kid Would Never Do That, which my kid ended up doing that,” Morales laughed.

The series puts children in a variety of decision-making situations while their parents watch the events unfold via hidden camera.

Morales says the challenge going forward, “is finding new ways to do it. I also don’t want to become the person that everybody recognizes. You have to keep the anonymity otherwise kids will see me and they’re not going to fall for it.”

As for her main job at “Today,” Morales admits, “It’s turbulent waters these days with where the ratings are.”

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Saturday ‘GMA’ Wins Among Younger Viewers in April

Like its weekday counterpart, the Saturday edition of ABC’s “Good Morning America” has continued to make inroads against the Saturday edition of NBC’s “Today.”

For the month of April, Saturday “Good Morning America” pulled ahead of Saturday “Today” in younger viewers, though “Today” won in Total Viewers. This is the opposite of the weekday ratings race, where “GMA” has topped “Today” twice in Total Viewers but still trails in the demographic.

“GMA” is also the only Saturday morning show to improve on its year-ago averages, up +4% in Total Viewers and +2% in the demographic. “CBS This Morning” is down -6% in Total Viewers and -3% in A25-54 viewers, while “Today” is down -17% and -27%, respectively.

The averages for Saturdays in April:

  • Total Viewers: NBC: 3.49M / ABC: 3.29M / CBS: 1.68M
  • A25-54 viewers: NBC: 1.16M / ABC: 1.20M / CBS: 627K

This Week on the mediabistro.com Job Board: Fox News, Food Network, EPIX

This week, Fox News is looking for an assignment editor, while the Food Network and Cooking Channel are searching for a manager of ad sales marketing. EPIX is in need of a programming scheduler, and NBC News is hiring a cross-media marketing manager. Get the details on these jobs below, and find more TV gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

This Week on the mediabistro.com Job Board: NBC News, Fox News, ESPN

This week, NBC News is looking for a cross-media marketing manager, while Fox News is on the hunt for a researcher/information specialist. The Food Network needs a manager of public relations, and ESPN is seeking an associate interactive designer on a project basis. Get the details on these gigs and more below, and find additional just-posted TV openings on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

African-American News Sites theGrio, NewsOne Join Forces

NBC News’ theGrio and Interactive One’s NewsOne will coordinate and share editorial content under terms of an agreement between the parent companies of the two African-American-targeted digital news sites.

Interactive One will oversee ad sales for both sites, and the two companies said co-marketing and promotional opportunities can be mined from Interactive One’s digital assets, Radio One’s 52 stations, cable network TV One, Reach Media, and NBC News’ various platforms.

NBC News and Interactive One added that according to data from comScore, the two sites’ combined monthly net audience soared from 661,500 in May 2010 to 2.1 million this past May.

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NBC News VP Mark Lukasiewicz Touts The Royal Wedding by NBC News App

NBC News vice president of specials and digital media Mark Lukasiewicz touted the network’s The Royal Wedding by NBC News app, as well as Twitter account @RoyalWedding, in an internal email.

The app is available for the iPad, iPhone, and Android.

Lukasiewicz also mentioned a tie-in with entertainment-based social network GetGlue, as well as a special Facebook event. From his email:

In addition to the comprehensive coverage on NBC News, MSNBC, and our sister networks like E! Entertainment Television and Telemundo, we are expanding the Royal Wedding experience through our app, which we built to be the ideal companion to watching the event on TV. Combining all of our editorial research and news reports (both archive and new) with photos and social media, this app is the perfect tool for all things Royal Wedding. The app even lets you plan a viewing party with your friends and features daily updates. So far, the app has seen more than 110,000 downloads on iPad, iPhone, and Android, and we invite you to check it out!

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Evening News Ratings: Week of March 14

A busy news week sent Americans to their TVs for the network evening newscasts, but the beginning of Daylight Saving Time has taken a hit on TV watching. The 6:30p-7p Households using television (HUT) level was down -7% week-to-week, while the People Using Television (PUT) levels among A25-54 viewers was down -9% and Total Viewers down -8%.

“NBC Nightly News with Brian Williams” won the week with 9.1 million total viewers, a +1.2 million lead over #2 ABC’s “World News with Diane Sawyer” who anchored her broadcast from Japan Monday and Tuesday. “CBS Evening News with Katie Couric“, which had low coverage on Thursday and Friday due to the NCAA basketball tournament, and was up the most of all three newscasts, +15% in total viewers verses the same week last year.

Numbers for the week of March 14:

NBC ABC CBS
• Total Viewers: 9,140,000 7,950,000 5,990,000
• A25-54: 2,810,000 2,240,000 1,890,000

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