“I argued that the network shouldn’t be called GBTV,” Glenn Beck says. “I don’t want it about me, I want it bigger than me, it has got to be bigger than me.”

We are standing in GBTV’s basement studio in midtown Manhattan, not too far from the News Corp. building, where Beck held court at 5 PM on Fox News for over two years.  After Beck and FNC parted ways earlier this year, he announced the launch of his web-TV channel, the cornerstone of which would be a daily two-hour program, an extended version of his Fox News show.

The crowd is small, four media reporters, Beck and Chris Balfe, the president of Beck’s company, Mercury Radio Arts. Some staffers from the just-completed taping of Beck’s daily show are still milling around, winding up cords, dimming the lights and moving the cameras to the side of the studio.

The show itself looked nearly identical to Beck’s FNC program, though there were some technical hiccups along the way, including a TelePrompTer issue at the end of comedian Brian Sack‘s segment. Nonetheless, the show did not feel like a program on the internet. That was an intentional decision, Beck says:

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