HLN’s rebrand as the “new TV home for the social media generation” has begun, network President Albie Hecht announced today.
As our sister-site Lost Remote reports, the network’s social conversion will roll out throughout the year and will feature an all-in social storytelling strategy, curating news from across social platforms while highlighting the most trending and viral stories and the social users behind them.
“While others report on the conversation, HLN will be a part of it,” said @AlbieHechtHLN. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”
“RightThisMinute” will be the first new show rolled out, premiering tonight at 10pmET. It will report on the most viral web videos and the back stories behind them before they go viral.
The full press release after the jump. Read more