The last time a Major League Soccer franchise announced a new shirt sponsor, the reaction was overblown and ridiculous. This time, it should be more muted.

Chivas USA and Corona agreed to enter a multiyear partnership that will make the beer brand the “presenting sponsor” of the MLS club. Chivas is a Mexican-owed team, so it makes sense the the country’s No. 1 beer would give money to put its logo on the jerseys.

(Ironically, Bimbo – the sponsor that created some controversy – at one point affixed its logo to the Chivas brand.)

Details of the arrangement are scare, but more will be revealed during an event on February 16 in Los Angeles.

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