Chivas USA and Corona agreed to enter a multiyear partnership that will make the beer brand the “presenting sponsor” of the MLS club. Chivas is a Mexican-owed team, so it makes sense the the country’s No. 1 beer would give money to put its logo on the jerseys.
(Ironically, Bimbo – the sponsor that created some controversy – at one point affixed its logo to the Chivas brand.)
Details of the arrangement are scare, but more will be revealed during an event on February 16 in Los Angeles.