Former Busch Media Group CEO Tony Ponturo will receive the lifetime innovator award at the 2010 PromaxBDA Sports Media Marketing Awards. At Anheuser-Busch, Ponturo formed and managed relationships with essentially every major sports league and event, managing the brand’s presence at the Super Bowl, Olympics and FIFA World Cup, among others.
He is also the producer of the just-opened play “Lombardi” on Broadway.
“Tony Ponturo has been integral in shaping the entire sports and entertainment landscape over the last two decades,” said Jonathan Block-Verk, president and CEO of PromaxBDA. “His career at Anheuser-Busch is legendary and celebrating his body of work, and contribution to this industry, at the inaugural Sports Media Marketing Awards will be a true privilege for our organization.”
Ponturo will receive the award November 18 in New York City.
SportsNewser is a media partner of the PromaxBDA Sports Media Marketing Awards.
More information, after the jump.