MSNBC released another of its Lean Forward promos, this time featuring Melissa Harris-Perry, who hosts a weekend show on the network. The promo features Harris-Perry talking about society raising children “collectively”:
The promo did exactly what a good promo should: it got everyone talking about it. Former Fox News contributor Sarah Palin commented on it multiple times. It has spread virally online, to both conservative and liberal websites, and Fox News has ran no fewer than five segments on the ad, according to TVEyes. Five segments about a 30 second ad for a competing network.