Good news for the networks that televise NFL games: it looks like the 2010-2011 season will be a major step up from last season in terms of revenue.
At a press conference earlier this week, CBS news & sports president Sean McManus and CBS executive VP of sports sales John Bogusz said that the market for this season is strong.
“Like all television networks we went through a pretty tough time when the economy had its problems a year and a half ago, but I am pleased to say that the sports business right now, the NFL, college football, golf, tennis and college basketball are all really strong,” McManus said. “I feel good about where we are from a business standpoint and I couldn’t be prouder of the job that we did last year with the NFL.”
Bogusz said that many advertisers that have cut back since the economy soured are beginning to return, particularly in automotive, which is a key category for sports programming.