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Posts Tagged ‘SIRIUS’

Sirius XM Radio Inks New College Deal

Sirius XM Radio will continue to be the home of all things college sports after the announcement of a multi-year broadcasting agreement Monday with Learfield Sports and IMG College.

SiriusXM will carry live regular season college football and men’s basketball games from the ACC, Big Ten, Big 12, Big East, Pac-12, and Army along with select broadcasts of women’s basketball, baseball and hockey. Read more

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Let's All Just Calm Down About Donovan McNabb's New Contract

Word slipped out yesterday that Donovan McNabb signed a new contract with the Washington Redskins and the Internet burst into flames condemning the deal.

$78 million for a quarterback who was benched two weeks ago? What?!?!? Anger. Confusion. Derision.

Commentators commented. Pundits pundicized. The masses moaned, especially as the McNabb and the Redskins proceeded to go out and get thrashed by Michael Vick‘s Philadelphia Eagles.

The negativity was fine, except no one knew exactly what was in the contract. Read more

NFL Media Sales Looking Good for 2010-2011 Season

Good news for the networks that televise NFL games: it looks like the 2010-2011 season will be a major step up from last season in terms of revenue.

At a press conference earlier this week, CBS news & sports president Sean McManus and CBS executive VP of sports sales John Bogusz said that the market for this season is strong.

“Like all television networks we went through a pretty tough time when the economy had its problems a year and a half ago, but I am pleased to say that the sports business right now, the NFL, college football, golf, tennis and college basketball are all really strong,” McManus said. “I feel good about where we are from a business standpoint and I couldn’t be prouder of the job that we did last year with the NFL.”

Bogusz said that many advertisers that have cut back since the economy soured are beginning to return, particularly in automotive, which is a key category for sports programming.

Read more