This Thursday, the 2011-2012 NFL season kicks off with the defending Super Bowl champion Green Bay Packers taking on the New Orleans Saints. The game will be broadcast on NBC, so naturally the network is making full use of its corporate siblings to promote the event.
NBC News, CNBC, Weather Channel, E! and other networks will all have football-related programming this week, leading up to Thursday’s big game.
Media companies such as NBCUniversal and News Corp. pay big money to secure sports rights, so they make sure that they leverage their other resources to maximize tune-in. For example, earlier this Summer Fox News sent a number of hosts and producers to Arizona during the MLB All-Star Game, and featured baseball in a number of segments that might have otherwise focused on different news.
So what does NBC have planned?