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Posts Tagged ‘The New York Times’

Super Bowl XLV Most-Watched Show In U.S. Television History Among Hispanic Viewers

Tired of Super Bowl XLV stories yet?

Nope? Good.

Super Bowl XLV reached an average of 10.0 million Hispanic viewers on Fox, making it the most-watched show in U.S. television history among Hispanic viewers, according to The Nielsen Company.

The previous record holder was the 2010 World Cup Final between Spain vs. Netherlands with 8.95 million Hispanic viewers.

Super Bowl XLV is also the first Super Bowl to top the finale of the hit telenovela series Destilando Amor (8.88 million Hispanic viewers). Read more

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Multimedia Journalism

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FOX 11 Reporter Crashes During Motocross Demo

FOX 11 reporter Phil Shuman learned the hard way this morning that he should leave the motocross to the professionals.

Shuman was reporting live from Dodger Stadium when he went for a ride and crashed (Jump ahead to about the 2:20 mark) on the downside of a hump … while on air.

Outside of a bruised shoulder (and ego), Shuman wasn’t seriously injured.

Those Guys Have All The Fun Author Talks

USA Today‘s Michael McCarthy lands an interview with Jim Miller. The Those Guys Have All The Fun author offers a few interesting nuggets about the forthcoming book, facts that pertain to the writing of the tome and what we can expect once it’s published.

“I interviewed athletes,” he says. “Some said off the record they were afraid to piss ESPN off. They didn’t really say anything. So they’re not in the book.”

Miller specifically mentions speaking with Landon Donovan, Peyton Manning, Jeff Gordon, Cal Ripken, and his personal favorite, Mike Tyson.

The revelation that athletes are worried about making those in Bristol, CT mad shows just how much power the Worldwide Leader possesses. Then again, that’s not really surprising in a world where frequent appearances on Sportscenter‘s Top 10 Plays will raise a Q rating (and contract value) more than success.

But there’s more. Read more

TBS Postseason Coverage Up Nearly 10 Percent

Game 6 of the American League Championship Series delivered a 7.2 U.S. household rating and 11.9 million viewers, making it the most watched Major League Baseball game of the 2010 season.

Rangers-Yankees was also the second most watched program in the 34-year history of TBS, finishing behind Game 7 of the 2008 ALCS between Boston and Tampa Bay (7.9/13.4).

The 2010 ALCS was the most watched LCS in the network’s history, averaging a 5.1 U.S. rating and more than 8.2 million total viewers.

TBS showed strong growth during their 2010 Major League Baseball Playoff coverage compared to 2009: Read more

Major League Baseball Taps Hill Holiday as Agency of Record

Major League Baseball has tapped Hill Holiday to be its agency of record, beginning with the 2011 season, the league says.

Hill Holiday will oversee all creative and media duties, and will be tasked with marketing the game “in dynamic and progressive ways leveraging their portfolio of media assets,” according to MLB.

“Hill Holliday’s vision for our brand and game was modern, innovative and inspiring,” said Tim Brosnan, Major League Baseball executive VP of business in a statement. “The agency’s creative approach for reaching fans in the complex and fragmented media environment is unique and extraordinarily promising.”

MLB says the agency won the account “by demonstrating how a fully integrated, non-traditional campaign could engage fans and viewers across multiple platforms.”

What will the campaign be? I guess we will have to wait ’til 2011 to find out.

IOC to Auction 2014, 2016 U.S. Olympic Rights

It’s about time.

After a long delay, the International Olympic Committee will hold negotiations for Olympic television rights in the near future. At stake: exclusive rights to broadcast the 2014 (Sochi) and 2016 (Rio de Janeiro) Games in the United States.

“We will most likely start negotiations either at the end of this year or in the beginning of next year,” IOC president Jacques Rogge told the AP in a telephone interview. “The economy is improving, and the economy is definitely the major factor for which we waited.

He expects incumbent rights-holder NBC to bid along with CBS, Turner, ESPN-ABC, and Fox. This could be a turning point in Olympic television history. Read more