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Posts Tagged ‘Today’

Morning Show Ratings: Week of July 7

morningshowanchors2014“Good Morning America” wins another week in the mornings in both viewers and the younger demo, beating second place “Today” by 826,000 viewers and 317,000 A25-54 demo viewews.

The ABC morning show’s demo victory was its biggest over “Today” in over six months (since the week of December 30, 2013). Compared to the same week last year, “GMA” was flat in viewers and up +4% in the demo.

“Today” was down -7% in viewers and -17% in the demo year-over-year. The NBC broadcast continues to be the top-rated morning show in the A18-49 demo.  Only “CBS This Morning” saw year-over-year growth in total viewers: up +6% in total viewers but down -13% in the demo.

 The averages for the week of July 7, 2014:

  • Total Viewers: ABC: 4.864M / NBC: 4.038M / CBS: 2.845M
  • A25-54 viewers: ABC: 1.800M / NBC: 1.483M / CBS: 804K

 

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Morning Show Ratings: Week of June 23 & Q2

morningshowanchors2014“Good Morning America” wins for both the week of June 23 and the second quarter of 2014. The ABC morning show delivered its largest quarterly advantage over NBC’s “Today” in 22 years in total viewers and 21 years in the A25-54 demographic.

“CBS This Morning” was the only morning show to grow in total viewers for the quarter, +5% compared to Q2 2013. NBC (+1%) and ABC (+1%) were both flat. In the A25-54 demographic, ABC was the only show to grow, up +4% year-over-year. NBC was flat (-1%) and CBS was down -8%.

For the week of June 23, CBS up +8% in total viewers and down -5% in the demo compared to the same week last year. ABC was down -2% in total viewers and flat in the demo and NBC was down -7% and -10%, respectively.

The averages for the week of June 23, 2014:

  • Total Viewers: ABC: 4.945M / NBC: 4.301M / CBS: 2.887M
  • A25-54 viewers: ABC: 1.779M / NBC: 1.607M / CBS: 859K

The averages for Q2 2014:

  • Total Viewers: ABC: 5.542M / NBC: 4.761M / CBS: 3.053M
  • A25-54 viewers: ABC: 2.085M / NBC: 1.899M / CBS: 923K

 

Morning Show Ratings: Week of May 19 and May Sweeps

morningshowanchors2014“Good Morning America” won in total viewers and the A25-54 demo for both the week of May 19 and the May sweeps period. As we told you earlier, “GMA” finished the month with its largest sweeps advantage in the demo in 20 years.

“CBS This Morning” posted its best total viewer-delivery in a May sweep since 1994. But compared to the year-ago sweep, only NBC’s “Today” was up in both ratings measurements. ABC was down in total viewers and up in the demo and CBS was up in total viewers and down in younger viewers.

For the week of May 19, ABC and NBC are both flat in total viewers and up in the A25-54 demographic compared to the same week last year. CBS is up in total viewers, but down in the demo.

The averages for the week of May 19, 2014:

  • Total Viewers: ABC: 5.653M / NBC: 4.850M / CBS: 3.099M
  • A25-54 viewers: ABC: 2.135M / NBC: 2.012M / CBS: 954,000

The averages for May sweeps:

  • Total Viewers: ABC: 5.678M / NBC: 4.939M / CBS: 3.144M
  • A25-54 viewers: ABC: 2.149M / NBC: 2.013M / CBS: 967,000

 

Weekend Morning Show Ratings: May Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed May sweeps period.

On Saturdays, “GMA” won in both total viewers and the A25-54 demo, winning its fifth consecutive sweep in total viewers and fourth consecutive sweep in the A25-54 demographic. The Saturday edition of “CBS This Morning” also had a strong month, posting its best May sweeps delivery in total viewers since 2006. Compared to the year-ago sweep, “GMA” was the only show to grow in both ratings measurements. “CBS This Morning” was up in total viewers but down in the demo and NBC’s “Today” was down across the board.

On Sundays, “CBS Sunday Morning” reigns supreme as usual, topping the Sunday editions of “Good Morning America” and “Today” in both total viewers and the A25-54 demo. “Good Morning Amerca” was second, posting its largest-ever sweeps margins over “Today” in both ratings measurements.

The numbers are after the jump. Read more

Morning Show Ratings: Week of April 28

morningshowanchors2014The three morning shows were up in viewership last week vs. the same week last year, while “CBS This Morning” was the only show to lose ground in the A25-54 demo, down -7%.

NBC’s “Today” show, which trailed #1 “GMA” by 729,000 total viewers, was up +8% in viewers and +4% in the younger demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 45 weeks. “CBS This Morning” was also up +8% in total viewers.

“Good Morning America” was up +3% in viewers and +6% in the demo year-over-year. The ABC morning show has now won in total viewers for 92 of the last 96 weeks.

The averages for the week of April 28, 2014:

  • Total Viewers: ABC: 5.773M / NBC: 5.044M / CBS: 3.263M
  • A25-54 viewers: ABC: 2.164M / NBC: 2.018M / CBS: 1.025

Morning Show Ratings: Week of April 7

morningshowanchors2014“Good Morning America” is the top morning show once again, and wins in the A25-54 demo by its widest margin in three months; it beat second-place “Today” by 279,000 demo viewers, its largest victory since the week of 12/30/13.

“GMA” also showed the most growth in total and demo viewers compared to the same week last year, up +2% and +8%, respectively. “Today’s” seven consecutive months of growth in total and demo viewers is its highest rate of growth in those categories since 1997 and 2001, respectively.

NBC’s “Today” was flat in total viewers year-over-year and down slightly in demo viewers, down -2%. “CBS This Morning” was also flat year-over-year in total viewers, and lost ground in the demo, down -8%.

The averages for the week of April 7, 2014:

  • Total Viewers: ABC: 5.617M / NBC: 4.856M / CBS: 3.041M
  • A25-54 viewers: ABC: 2.212M / NBC: 1.933M / CBS: 956,000

Morning Show Ratings: Week of March 24 and Q1 2014

“Good Morning America” wins again for the week of March 24, beating #2 “Today” in total viewers by 488,000 viewers and 87,000 demo viewers.

Compared to the same week last year, “Today” saw the most gains in total viewers, up +17%, while “GMA” had the most year-over-year demo growth, up +21%. The NBC broadcast was also up +19% in the demo compared to last year, while “GMA” was up +12% in total viewers. Third place “CBS This Morning” was up in total and demo viewers, +12% and +3%, respectively.

“GMA” also wins its sixth quarter in a row in both total and demo viewers. Its 129,000 viewer demo victory over “Today” was its largest advantage in nearly 20 years.

“Today” showed the most year-over-year quarterly growth in total viewers, up +14%. The NBC broadcast aired from the Sochi Olympics throughout February, beating “GMA” in both total and demo viewers for two weeks. “GMA” saw the biggest quarterly demo gains compared to last year, up +15%. Third place “CBS This Morning” saw gains in total viewers, up +11%, but lost ground in the demo, down -2%.

The averages for the week of March 24:

  • Total Viewers: ABC: 5.771M / NBC: 5283M / CBS: 3.038M
  • A25-54 viewers: ABC: 2.267 M / NBC: 2.180M / CBS: 1.020M

The averages for Q1 2014:

Read more

Weekend Morning Show Ratings: February Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed February sweeps period.

The Saturday edition of ABC’s “Good Morning America” won its first-ever February sweep, delivering its best-ever sweeps performance in both total viewers and the A25-54 demographic. It was also the best February sweep since 2007 for the Saturday edition of “CBS This Morning.” It should be noted that “Weekend Today” had several shortened shows in February due to NBC’s coverage of the Olympics.

On Sunday mornings, NBC’s “Today” held on to the number two spot behind “CBS This Morning,” which as usual dominated the competition. “Sunday Morning” averaged 6.2 million viewers, its best February sweep since 1994 and only the second February sweeps period since the advent of people meters that the show has delivered more than 6 million viewers.

The numbers are after the jump. Read more

Morning Show Ratings: Week of February 3

MorningShowNEWSplit wins for the morning shows last week. NBC’s “Today” show wins among younger viewers, which hasn’t happened since mid-December, edging ABC’s “Good Morning America” by +18,000 viewers. “GMA” was the most-watched morning show with a +158,000 viewer advantage, stretching its winning streak to 77 weeks.

With the run-up to the Sochi Olympics, NBC saw the most year-to-year growth in both total viewers and the younger demo: up +22% and +20%, respectively.

“GMA” was also up year-over-year, +11% in total viewers and +16% in the demo. A mixed bag for “CBS This Morning” compared to the same week last year: the show is  up +8% in total viewers, but down -4% in the demo.

The averages for the week of February 3, 2014:

  • Total Viewers: ABC: 5.976M / NBC: 5.818M / CBS: 3.352M
  • A25-54 viewers: ABC: 2.370M / NBC: 2.388M / CBS: 1.155M

 

Morning Show Ratings: Week of January 20

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, winning by 716,000 total viewers over number two “Today.” It also grew its audience in both measurements compared to the same week last year, +10% in total viewers and +16% in A25-54 viewers.

The NBC broadcast also saw growth, up +10% in total viewers and +7% in demo viewers compared to the same time last year.

“CBS This Morning” showed mixed results: it was up the most in total viewers year-over-year, +14%, but remained flat in the younger demo.

The averages for the week of January 20, 2014:

  • Total Viewers: ABC: 6.056M / NBC: 5.340M / CBS: 3.269M
  • A25-54 viewers: ABC: 2.452M / NBC: 2.230M / CBS: 1.118M

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