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Posts Tagged ‘Today’

Morning Show Ratings: Week of April 7

morningshowanchors2014“Good Morning America” is the top morning show once again, and wins in the A25-54 demo by its widest margin in three months; it beat second-place “Today” by 279,000 demo viewers, its largest victory since the week of 12/30/13.

“GMA” also showed the most growth in total and demo viewers compared to the same week last year, up +2% and +8%, respectively. “Today’s” seven consecutive months of growth in total and demo viewers is its highest rate of growth in those categories since 1997 and 2001, respectively.

NBC’s “Today” was flat in total viewers year-over-year and down slightly in demo viewers, down -2%. “CBS This Morning” was also flat year-over-year in total viewers, and lost ground in the demo, down -8%.

The averages for the week of April 7, 2014:

  • Total Viewers: ABC: 5.617M / NBC: 4.856M / CBS: 3.041M
  • A25-54 viewers: ABC: 2.212M / NBC: 1.933M / CBS: 956,000

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Morning Show Ratings: Week of March 24 and Q1 2014

“Good Morning America” wins again for the week of March 24, beating #2 “Today” in total viewers by 488,000 viewers and 87,000 demo viewers.

Compared to the same week last year, “Today” saw the most gains in total viewers, up +17%, while “GMA” had the most year-over-year demo growth, up +21%. The NBC broadcast was also up +19% in the demo compared to last year, while “GMA” was up +12% in total viewers. Third place “CBS This Morning” was up in total and demo viewers, +12% and +3%, respectively.

“GMA” also wins its sixth quarter in a row in both total and demo viewers. Its 129,000 viewer demo victory over “Today” was its largest advantage in nearly 20 years.

“Today” showed the most year-over-year quarterly growth in total viewers, up +14%. The NBC broadcast aired from the Sochi Olympics throughout February, beating “GMA” in both total and demo viewers for two weeks. “GMA” saw the biggest quarterly demo gains compared to last year, up +15%. Third place “CBS This Morning” saw gains in total viewers, up +11%, but lost ground in the demo, down -2%.

The averages for the week of March 24:

  • Total Viewers: ABC: 5.771M / NBC: 5283M / CBS: 3.038M
  • A25-54 viewers: ABC: 2.267 M / NBC: 2.180M / CBS: 1.020M

The averages for Q1 2014:

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Weekend Morning Show Ratings: February Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed February sweeps period.

The Saturday edition of ABC’s “Good Morning America” won its first-ever February sweep, delivering its best-ever sweeps performance in both total viewers and the A25-54 demographic. It was also the best February sweep since 2007 for the Saturday edition of “CBS This Morning.” It should be noted that “Weekend Today” had several shortened shows in February due to NBC’s coverage of the Olympics.

On Sunday mornings, NBC’s “Today” held on to the number two spot behind “CBS This Morning,” which as usual dominated the competition. “Sunday Morning” averaged 6.2 million viewers, its best February sweep since 1994 and only the second February sweeps period since the advent of people meters that the show has delivered more than 6 million viewers.

The numbers are after the jump. Read more

Morning Show Ratings: Week of February 3

MorningShowNEWSplit wins for the morning shows last week. NBC’s “Today” show wins among younger viewers, which hasn’t happened since mid-December, edging ABC’s “Good Morning America” by +18,000 viewers. “GMA” was the most-watched morning show with a +158,000 viewer advantage, stretching its winning streak to 77 weeks.

With the run-up to the Sochi Olympics, NBC saw the most year-to-year growth in both total viewers and the younger demo: up +22% and +20%, respectively.

“GMA” was also up year-over-year, +11% in total viewers and +16% in the demo. A mixed bag for “CBS This Morning” compared to the same week last year: the show is  up +8% in total viewers, but down -4% in the demo.

The averages for the week of February 3, 2014:

  • Total Viewers: ABC: 5.976M / NBC: 5.818M / CBS: 3.352M
  • A25-54 viewers: ABC: 2.370M / NBC: 2.388M / CBS: 1.155M

 

Morning Show Ratings: Week of January 20

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, winning by 716,000 total viewers over number two “Today.” It also grew its audience in both measurements compared to the same week last year, +10% in total viewers and +16% in A25-54 viewers.

The NBC broadcast also saw growth, up +10% in total viewers and +7% in demo viewers compared to the same time last year.

“CBS This Morning” showed mixed results: it was up the most in total viewers year-over-year, +14%, but remained flat in the younger demo.

The averages for the week of January 20, 2014:

  • Total Viewers: ABC: 6.056M / NBC: 5.340M / CBS: 3.269M
  • A25-54 viewers: ABC: 2.452M / NBC: 2.230M / CBS: 1.118M

Morning Show Ratings: Week of December 16

MorningShowNEW“Today” won the younger demo for the first time in close to six months, beating “GMA” by 18,000 viewers while “GMA” kept its lead in total viewers by 337,000.  The total viewers gap is the closest the NBC broadcast has gotten to “GMA” in almost a year, since the week of December 31, when “Today” won in the demo.

Compared to the same week last year, all three networks were up, with “Today” showing the most growth in both total and younger viewers: +12% /+16%, respectively. “CBS This Morning” was up +9% in total viewers and +6% in the demo. “GMA” was up +7% in total viewers and +11% in the demo.

The averages for the week of Dec. 16, 2013:

  • Total Viewers: ABC: 5.572M / NBC: 5.235M / CBS: 3.048M
  • A25-54 viewers: ABC: 2.196M / NBC: 2.214M / CBS: 1.119M

Today’s ‘Bitchy’ Selfie Moment

TodaySelfie

During a conversation about the appropriateness of the smiling “selfie” taken by Denmark’s Prime Minister with President Obama and British Prime Minister David Cameron at Nelson Mandela‘s memorial, Natalie Morales defended First Lady Michelle Obama‘s “resting face” outside of the picture.

“How many of us have photos taken of us…you just have that bitchy resting face, as we say,” Morales giggled.

“With all due respect to the First Lady,” a surprised Willie Geist interjected.

WATCH: Read more

Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

‘Good Morning America’ Makes Halloween Ratings History

JOSH ELLIOTT, ROBIN ROBERTS, SAM CHAMPION, LARA SPENCER, GEORGE STEPHANOPOULOS“Good Morning America’s” ratings rise over NBC’s “Today” show reached a new milestone yesterday. “GMA” topped “Today” in total viewers for the first time on Halloween. “GMA” was also first in A25-54 viewers for the first Halloween since 1991, according to Nielsen Fast Affiliate Time Period Data. We’ll have final numbers for the week next Thursday.

Total Viewers

GMA – 5.412 million Total Viewers

Today – 4.699 million Total Viewers

A 25-54 Demo

GMA – 2.202 million Adults 25-54

Today – 2.056 million Adults 25-54

halloweenoct31“Today” had long dominated Halloween ratings, as viewers tuned in to see what Matt, Katie, Meredith, Al, Ann, Natalie, and the rest, wore. But as “GMA” now wins the mornings consistently, the winning ways continued into Halloween.

And now for a fun TVNewser look back, to October 2005 — when “Today” was on top of the morning show heap, beating “GMA” by 675,000 total viewers — as hosts Matt Lauer and Al Roker descended from the “Today” studio as Batman and Robin.

What did Matt wear better: Batman or Pamela Anderson?

NBC’s ‘Today’ Men Tossing The Razors For ‘No Shave November’

Today Show No ShaveIt will be a November to remember on NBC’s “Today,” as the show’s men are letting their facial hair grow for  ”No Shave November.”

Matt Lauer, Al Roker, Willie Geist, and Carson Daly—along with show staffers and men across NBC News— will forego shaving to put a spotlight on men’s health, the hosts announced on this morning’s show. Lauer stressed the seriousness of men’s health, highlighting the importance of early detection for diseases like prostate cancer.

Although she won’t be participating, co-host Savannah Guthrie joined in on the fun, collecting razors and shaving cream from all her on camera and behind the scenes colleagues.

One man who begrudgingly might be left out of fun for a good cause—Willie Geist, who couldn’t be there for the announcement because of his self-described “witch Dr.” visit to try, finally, to grow hair on his face.

WATCH:

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