It’s more than just a game… it’s an opportunity to absolutely blanket TV viewers with the spoils of your consolidated company. Call it Super Bowl everywhere.
NBC TV may have the rights to Super Bowl XLVI, but if you turn on just about any NBCU channel or watch any NBC-produced program you will see Super Bowl-themed programming next week.
NBC, CNBC, Golf Channel, Bravo, Weather Channel, E!, Telemundo, and G4 will all be taking part. The newly named NBC Sports Network (formerly OLN, formerly Versus) will air more than 18 hours of live programming ahead of the game.
The “Today” show starts next Friday, a split show with Al Roker and Ann Curry from Pan Am plaza in downtown Indianapolis. Jenna Wolfe is there for Saturday “Today.” And Natalie Morales and Savannah Guthrie will join coverage Sunday morning. It hasn’t been announced yet, but Matt Lauer will likely get a pre-game interview with Pres. Obama at the White House, which has become an annual event.
Absent from NBC’s listings is “Meet the Press.” The last two years, when the game was on FOX and CBS, “Fox News Sunday” and “Face the Nation” originated from Cowboys Stadium and Sun Life stadium, respectively.
And there’s more…