The still-fresh relationship between Turner Sports and Sports Illustrated is beginning to pay off in content. SI.com and Turner announced today that it is is launching a weekly web series “Behind the Mic presented by Allstate.”
The series will feature multiple 90-second segments featuring well-known commentators and analysts, talking about the sports they cover.
Among the names on board for the series: NFL analysts Cris Collinsworth, Phil Simms and Doug Flutie NBA analysts Charles Barkley and Kevin McHale, Golf analyst Nick Faldo and MLB analyst Cal Ripken Jr.
Allstate is on board as the title sponsor of the web series, which will debut on SI.com October 1.
In July, Time Warner’s Sports Illustrated and Turner Sports struck a deal that will give the TV company oversight over SI’s digital properties. “Behind the Mic” is the first major result to come out of that partnership.
“Behind the Mic is our first collaborative product since our recent partnership announcement with SI.com and one we envision bringing thoughtful discussion to their passionate fan-base through some of the most candid voices in sports broadcasting,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “It represents one of our key goals through this collaboration; providing the fans, through our joint industry resources, with high-quality, timely video content. This is without a doubt, a great collection of broadcast talent assembled and SI.com users will enjoy their informative and entertaining insights.”
More information about the series, after the jump.