Template: How To Cover “Black Friday”

A second e-mailer agrees with this complaint about holiday shopping coverage:

“Ditto to ‘the official start of the holiday shopping season.’

Dig up some footage from a few years ago and just dub in that consumers are planning to spend [more | less] this year.

Shoppers have generally been calm, although at one [Wal-Mart | mall] in [Connecticut | Texas], security had to break up a dispute over a [Tickle-Me Elmo | TMX Elmo].

In other news, [24 | 124] Iraqis were killed in sectarian violence. When we come back, more on the day known as Black Friday…”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.