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The Ratings For Today’s Fourth Hour

Today4_921.jpgThe first week’s ratings for the fourth hour of the Today show (FHOT) are in. The program premiered Monday, Sept. 10. For the week, it averaged 1.9M total viewers. To give you an idea of the lead-in, the 9am hour of Today averaged 3.2M viewers. The household rating for FHOT was 1.5. It had a 0.7 rating in the adults 25-54 demo, and a 1.0 in women 25-54. FHOT airs at either 10am or 11am in 90% of the markets in which it airs.

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TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!