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The Ratings For Today’s Fourth Hour

Today4_921.jpgThe first week’s ratings for the fourth hour of the Today show (FHOT) are in. The program premiered Monday, Sept. 10. For the week, it averaged 1.9M total viewers. To give you an idea of the lead-in, the 9am hour of Today averaged 3.2M viewers. The household rating for FHOT was 1.5. It had a 0.7 rating in the adults 25-54 demo, and a 1.0 in women 25-54. FHOT airs at either 10am or 11am in 90% of the markets in which it airs.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!