The Scoreboard: Thursday, Feb. 5

25-54 Demographic: (L +SD)

Total day: FNC: 394 | CNN: 251 | MSNBC: 185 | HLN: 127

Prime: FNC: 753 | CNN: 474 | MSNBC: 390 | HLN: 272

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	539	493	585	958	794	519	518
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	246	279	244	467	428	526	341
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	200	163	266	475	396	299	219
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	86	95	230	451	153	224	187

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1490 | CNN: 774 | MSNBC: 524 | HLN: 305

Prime: FNC: 3040 | CNN: 1521 | MSNBC: 1222 | HLN: 768

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	2233	2135	2255	3839	3088	2217	1785
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	1086	910	841	1497	1576	1488	901
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	596	633	902	1475	1254	937	596
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	208	269	572	1285	533	533	338

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.