The Scoreboard: Thursday, March 30

25-54 demographic:

Total day: FNC: 238 | CNN: 148 | MSNBC: 85 | HLN: 67 | CNBC: 73

Prime: FNC: 439 | CNN: 212 | MSNBC: 148 | HLN: 138 | CNBC: 116

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  152 227 298 468 436 412 399
CNN Blitzer: Dobbs: Blitzer: Zahn: King: Cooper: Cooper:
  89 169 165 163 281 192 168
MSNBC Hardball: Abrams: Hardball: Countdown: Cosby: Scarborough: Situation:
  109 118 160 204 120 119 59
HLN Roberts/Choi: Showbiz: Grace: Prime: Grace: Showbiz:
  44 64 82 222 100 93 108

Total viewers:

Total day: FNC: 893 | CNN: 494 | MSNBC: 231 | HLN: 196 | CNBC: 215

Prime: FNC: 1,872 | CNN: 909 | MSNBC: 356 | HLN: 414 | CNBC: 249

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  897 1,267 1,532 2,462 1,649 1,506 1,211
CNN Blitzer: Dobbs: Blitzer: Zahn: King: Cooper: Cooper:
  468 720 626 788 1,322 615 379
MSNBC Hardball: Abrams: Hardball: Countdown: Cosby: Scarborough: Situation:
  320 283 466 371 436 260 162
HLN Roberts/Choi: Showbiz: Grace: Prime: Grace: Showbiz:
  172 211 218 701 282 260 172
MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.