Bewkes insisted that CNN “has more viewers” who “watch for shorter periods of time” than its foes.
I pressed Bewkes on CNN’s mission to present both sides of an issue. Yes, it’s commendable for journalists to be open-minded, but — again playing devil’s advocate — wouldn’t CNN attract even more viewers if it amped up its broadcasts reports, like Fox and MSNBC often do?
“They’re picking a side,” Bewkes said of his rivals. “We have bigger ambitions than (leaning) left or right. We want to cover the news completely.”
Plus, he suspects, “if we did too much partisan (broadcasting), we’d lose our high demographics.” CNN believes it has a higher quality of viewers because it doesn’t veer to the left or the right.
Bewkes feels strongly that CNN “is a very good business.” He won’t tinker with its format “if it means taking a partisan point of view — one-third of the U.S. voters are independents. They don’t want to see narrow-minded stuff.”
ideastream is looking for a Associate Editor. next job KHOU-TV is looking for a Supervising Investigative Producer. next job City of Chesapeake Public Communications is looking for a Television Producer. next job NBCUniversal is looking for a Segment Producer, The Rachel Maddow Show. next job KHOU-TV is looking for a Executive Producer (GDH). next job NBCUniversal is looking for a Account Executive - WNJU. next job WSVN-TV is looking for a Creative Services Director. next job Nickelodeon is looking for a Creative Director, TeenNick & NickMom. see all
Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you the best practices for creating, distributing, and measuring the success of your brand's content. Register now!