TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

TNT's 2011 NBA Playoffs Most Watched In Cable History

TNT’s coverage of the 2011 NBA Playoffs was the most-watched in cable television history, capped off by a 6.3 U.S HH rating and 10.4 million total viewers for Game 5 of the Eastern Conference Finals between the Chicago Bulls and Miami Heat.

The network set records for ratings and viewership, averaging a 3.5 U.S. HH Rating (+25 percent), 5,534,000 total viewers (+29 percent), and 3,999,000 households (+26 percent) during their 40-game coverage.

In addition, the Heat-Bulls series was the most-watched Conference Finals in cable television history, averaging a 6.2 U.S. HH rating, (+29% year-over-year), 10,413,000 Total Viewers (+33%) and 7,190,000 Households (+30%).

“This was one of the most thrilling seasons in NBA history, leading to record-breaking ratings and enormous success for TNT,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “From the tip-off of our 52-game regular season to All-Star Weekend to TNT’s coverage of 40 Playoff games, this NBA season was about setting new records and creating winning nights of television. Through a multiplatform strategy, we also achieved more than great ratings. We used all of our television, broadband and mobile assets to connect everywhere our audiences watch the NBA, building the largest possible viewership across all platforms.”

 

TNT also saw double-digit year-over-year growth across all key demos including:

* A18-34 +37% (1,803,000 vs. 1,312,000)
* A18-49 +33% (3,165,000 vs. 2,371,000)
* A25-54 +29% (2,868,000 vs. 2,224,000)
* M18-34 +36% (1,245,000 vs. 916,000)
* M18-49 +35% (2,222,000 vs. 1,648,000)
* M25-54 +30% (1,995,000 vs. 1,530,000)

Source: Nielsen Media Research. Live +Same Day data. 4/17/11-5/26/11 vs 4/18/10-5/29/10.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!