TNT’s coverage of the 2011 NBA Playoffs is the most watched and highest rated postseason to date in cable television history.

Through 19 games, the network’s coverage has averaged a 2.7 U.S. HH rating (+29 percent, 2.1 U.S. HH Rating in 2010), 4,259,000 (+33 percent, 3,194,000 in 2010) total viewers and 3,136,000 households (+29 percent, 2,432,000 in 2010).

TNT has delivered strong double-digit growth across all key demos, including:

• A18-34 +39%Â   (1,426,000 vs. 1,026,000)
• A18-49 +39%Â   (2,456,000 vs. 1,774,000)
• A25-54 +34%Â   (2,175,000 vs. 1,662,000)
• M18-34 +37%Â   (1,009,000 vs. 739,000)
• M18-49 +40%Â   (1,770,000 vs. 1,265,000)
• M25-54 +37%Â   (1,551,000 vs. 1,136,000)