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‘Today’ Sets Summer Concert Series

The network morning show Summer concert wars are officially on.  A week or so after ABC’s “Good Morning America” announced its slate of musical acts for their Summer concert series, NBC’s “Today” has released its own lineup.

The “Today” lineup:

MAY
24 FUN, #FunTODAY
31 NEW KIDS ON THE BLOCK/ 98 DEGREES/ BOYS II MEN, #NKOTBTODAY

JUNE
7 LIONEL RICHIE, #LionelTODAY
14 MAROON 5, #Maroon5TODAY
21 HUNTER HAYES, #HunterTODAY
28 PHILLIP PHILLIPS, #PhillipTODAY

JULY
5 JOHN MAYER, #JohnMayerTODAY
12 ED SHEERAN, #EdSheeranTODAY
19 FALL OUT BOY, #FallOutBoyTODAY
26 TRAIN, #TrainTODAY

AUGUST
2 THE BAND PERRY, #BandPerryTODAY
9 MICHAEL BUBLE, #BubleTODAY
16 LUKE BRYAN, #LukeBryanTODAY
23 ONE DIRECTION, #1DTODAY
30 CHRIS BROWN, #ChrisBrownTODAY

As usual, there is no overlap between the two lists. If you perform on “GMA” you may as well be dead to “Today.” Like “GMA,” they also released official hashtags, for maximum branding. “Today” originated the Summer concert concept back in the mid-90s, with “GMA” following suit in 2002. While “Today” uses Rockefeller Plaza as the stage, “GMA” uses a stage in Central Park for the concerts.

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