Va. Tech Shootings: "Inflating 30 Minutes Of Solid News Into A 6 Or 7 Hour Marathon" - mediabistro.com: TVNewser

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Va. Tech Shootings: "Inflating 30 Minutes Of Solid News Into A 6 Or 7 Hour Marathon"

By brian on Apr 20, 2007 10:20 AM

Slate's Jack Shafer writes:

"Cable news reruns are usually defensible because nobody but invalids -- and perhaps TVNewser -- watches the stations around the clock. Viewers dip in for five minutes here, 15 or 30 minutes there, and then flit away. Few notice how much recycling goes on.

When a major story like Virginia Tech breaks, viewers linger, wanting to know more. There's nothing wrong with that expectation. But having committed to going wall-to-wall with the Cho murders, the networks are too cowardly to tell viewers that only 30 minutes of essential Cho story exists, and that viewers should feel free to turn their sets off after they watch that much. Instead, the networks added soy extender and sawdust to inflate 30 minutes of solid news into a six- or seven-hour marathon..."

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