What’s The Big Idea?

Adding to the earlier post about Donny Deutsch, which always leads to the inevitable face-off between CNBC and FBN: an insider has sent us these ratings figures for The Big Idea…

The Big Idea scratched 16 times in A25-54 in the 3rd Quarter for a scratch rate of 26%. The show also scratched 21 times in total viewers for a scratch rate of 34% — in both cases The Big Idea is scratching more than a quarter of the time.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.