When Does The Opening Ceremony Start?

For the past couple days, MSNBC has been using a lower third that says, “Opening Ceremony Begins at 7:30pm ET/6:30pm CT Tomorrow” (seen here from this afternoon during a report from correspondent Jeff Ranieri — getting in the Olympic spirit with a USA swimming T-shirt, which Contessa Brewer just said makes him look “buff”). The problem is, the Opening Ceremony doesn’t begin at 7:30pmET — it starts at 8:08amET (or 8:08pm local time in Beijing). The NBC tape delay begins at 7:30pmET.



> Update An emailer notes Amy Robach, filling in on Nightly News last night, also said, “NBC will broadcast the Opening Ceremony live on Friday night.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.