TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Will Bob Schieffer Succeed At Reining in the Candidates?

The Boston Herald’s Jessica Heslam writes about Wednesday’s final presidential debate moderated by CBS’s Bob Schieffer. Heslam talked with former ABC News correspondent Bob Zelnick, now a BU journalism professor. Zelnick thinks Jim Lehrer, Gwen Ifill and Tom Brokaw lost control during their turns at moderating the candidate debates.

Zelnick’s advice for Schieffer? “I would hold them to specific questions and answers that dealt with the question. If they were consciously and deliberately straying, I would interrupt them and say, ‘But the question was so and so. Can you answer that?’”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!