TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

With HDNet Rebranding, What Happens to ‘Dan Rather Reports’?

HDNet, the cable channel founded by Mark Cuban, is rebranding as AXS TV, with Ryan Seacrest, CAA, and AEG coming on board as partners. The channel’s focus will be shifted toward live events and shows, particularly concerts and sports.

The transformation begs the question, what happens to HDNet’s signature news program, “Dan Rather Reports”? The answer: very little.

According to Cuban, Rather’s program will remain on the channel, though it will have more live elements than it currently does. He told Brian Stelter at the New York Times:

Reflecting the emphasis on live TV, Mr. Cuban noted that Mr. Rather already has had some live programs on HDNet, including coverage of the New Hampshire Republican primary last week. Mr. Rather does not have a formal contract at HDNet; “as long as he wants to be there, he’s there,” Mr. Cuban said Wednesday, repeating what he has said in the past.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!