The Associated Press announced today the launch of a new web-based video library catered to local TV broadcasters.
AP Video-US will feature stories from the U.S. and around the world with all of the elements (b-roll, nat sound, soundbites, and a suggested script) necessary to produce a segment for TV or the web.
“AP Video-US was developed in response to local broadcasters’ need for footage that can be downloaded quickly, edited easily, and then adapted for on-air and digital use,” the AP said, announcing the launch.
Broadcasters will be able to browse through rights-cleared video online and then download broadcast-quality HD footage through AP Video-US’s secure web portal.
In addition to regional, national, and international stories, AP Video-US will also include lifestyle coverage and entertainment news.
“AP Video-US is the result of extensive conversations and research with leading local broadcast groups,” said Dave Gwizdowski, vice president for AP Broadcast Markets. “Video is now part of our basic and core service. This is a great opportunity for us to showcase AP’s award-winning journalism in a way that greatly benefits our local television members.”
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