Morford joins the station from WCPO, the ABC-affiliate in Cincinnati, where he has been the news director for 11 years. Prior to that, he held the news director position at KNXV in Phoenix, WPXI in Pittsburgh and WLWT in Cincinnati.
“Bob is an accomplished news manager with more than 30 years of experience. His track record of excellence speaks for itself,” Tom Doerr, KRIV’s vice president and news director, said in a statement. “Bob will be a tremendous asset to our station and leader in the newsroom.”