The FCC is putting its foot down in response to what it says is an increase in the use of false emergency alert system tones used on air.
Yesterday, the commission announced it took action against both Turner Broadcasting and Bowling Green, KY, NBC and CBS duopoly WNKY “for apparent misuse of the actual Emergency Alert System (EAS) tones or close simulations of those sounds.” It also issued an Enforcement Advisory to stop the use of EAS alerts to grab attention in commercials or shows when there is no emergency.
“Today’s enforcement action sends a strong message: the FCC will not tolerate misuse or abuse of the Emergency Alert System,” said Enforcement Bureau acting chief Robert H. Ratcliffe. “It is inexcusable to trivialize the sounds specifically used to notify viewers of the dangers of an incoming tornado or to alert them to be on the lookout for a kidnapped child, merely to advertise a talk show or a clothing store. This activity not only undermines the very purpose o f a unique set of emergency alert signals, but is a clear violation of the law.” Read more