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Community Work

Local Stations Put the Brakes on Drunk Driving

With the holiday season comes concern about an increase in drinking and driving.  In response, the Ad Council, TVB and the National Highway Traffic Safety Administration are educating the public about the dangers and cost of drunk driving with “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”

“Local television broadcasters have donated countless hours of media to our Buzzed Driving Prevention campaign,” said Peggy Conlon, Ad Council president and CEO. “Their generosity for Project Roadblock 2012 will further extend our critical ‘buzzed driving is drunk driving’ message into homes nationwide during this holiday season.”

Stations participating in Project Roadblock air multimedia PSAs between December 26 and New Year’s Eve designed to let viewers know about the dangers of getting behind the wheel after drinking. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 

 

‘We Have to Stop Hiding’: KSTP Meteorologist Looks to Erase Stigma of Mental Illness

Ken Barlow (pictured right), the KSTP meteorologist who revealed his struggle with bipolar disorder for the first time in October, has announced he’s starting a non-profit with David Wellstone (pictured left), the son of the late Senator Paul Wellstone, to reduce the stigma attached to mental illness.

In October, the meteorologist for the Minneapolis ABC affiliate appeared on “Almanac”, a show airing on the local PBS station KTCA, to talk about his struggles with mental illness.  “We have to stop hiding.  There is nothing to be ashamed of,” Barlow told the hosts.

Barlow said he met Wellstone during this year’s National Alliance on Mental Illness walk.  Wellstone suffers from Post Traumatic Stress Disorder and depression after the plane crash that killed his father Paul, mother Sheila and sister Marcia. Read more

WLNE Launches ‘Operation: Warm Home’ to Help New England Families Without Heat


As a bitter cold spell whips through the Northeast, Providence’s WLNE has introduced a unique program to help area residents who are unable to heat their homes.

The ABC-affiliate is partnering with northeastern heating company Petro Oil on “Operation: Warm Home,” which connects local families struggling to heat their homes with WLNE viewers looking to help.

“Forecasts are for low temperatures between five and ten below zero,” said Steve Doerr, vice president and general manager of WLNE. “People need help and they need it now. ‘Operation: Warm Home,’ is our program to get them enough oil to get through the next few days.” Read more