CNN Latino, the syndicated Spanish language programming block made for the U.S. Hispanic market, is expanding to New York, Phoenix, Orlando and Tampa.
“We are so fortunate to be in a strategic partnership with TMA-TIG and their first group of stations, which will allow for a rapid expansion of the CNN Latino branded programming block across the east coast of the U.S., and to have a relationship with Lotus Communications in their heritage Phoenix station,” said Cynthia Hudson senior vice president and general manager of CNN en Español and Hispanic Strategy. “We believe that CNN Latino programming is a great alternative to the current offering of Hispanic broadcast content in the U.S.”
The stations picking up the programming are WBQM-LD Channel 3 in New York, WATV Channel 47 in Orlando, WTAM Channel 30 in Tampa and Phoenix low power station KPHE Channel 44. In addition to its Los Angeles station, CNN Latino now reaches nearly a quarter of Latino households nationwide. Read more