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For LIN, Digital Growth Drives 5% Uptick in Revenue

LIN Media, which owns, operates, or services 32 stations across the country including WISH in Indianapolis and KXAN in Austin, reported today that revenue was up 5% for the second quarter, compared to the same period last year.

Net revenues for the station group was $104.1 million in the second quarter, compared to $99.5 million last year.

In announcing the financial results, LIN president and CEO Vincent Sadusky said that the boost was driven by an increase in digital revenues, which includes both internet advertising and retrans fees.

“Our growth in digital is a result of our interactive strategy and ability to secure higher retransmission fees from pay television service providers, which offset the slow economic recovery and auto supply issues,” Sadusky said.

In addition to reporting an uptick in revenue, LIN boasted that 77% of its ABC, CBS, Fox, and NBC stations were ranked number one or two in their local markets for May sweeps, based on key demographics.

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