Broadcasting & Cable reports on a new partnership between Fox Television Stations and AccuWeather that will launch this summer:
Fox said its stations “will offer their local viewers a 24/7 live streaming video weather channel provided by AccuWeather,” while jointly produced and branded content will extend across “virtually all of the stations’ media platforms,” including mobile.
“Weather is one of the most important services our stations provide to their communities and has long been a major focus for FTS,” said Ron Stitt, the group’s vice president of digital media and internet operations. “This exclusive partnership with AccuWeather, a company who has been extremely effective in pursuing digital platform distribution, notably Connected TVs, will help us take our digital weather products to the next level.”
The partnership will span 11 stations: KDFW in Dallas, WAGA in Atlanta, WTTG in Washington, WJBK in Detroit, KSAZ in Phoenix, WTVT in Tampa, KMSP in Minneapolis, WOFL in Orlando, WHBQ in Memphis, KTBC in Austin and WOGX in Gainesville. It will not extend to markets where AccuWeather has an existing agreement with ABC, including New York and Los Angeles.
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