TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

How Did NBC Affiliates Balance the Storm and the Olympics?

A massive winter storm made its way up the East Coast Wednesday night, presenting a challenge for NBC affiliates forced to balance covering the storm with NBC’s primetime coverage of the Sochi Olympics.

The NBC owned stations in the storm’s path –  WRC in Washington and WCAU in Philadelphia — aired the Olympics uninterrupted, as did NBC affiliates WCNC in Charlotte, WXIA in Atlanta, WNCN in Raleigh-Durham, WXII in Greensboro, N.C. and WSLS in Roanoke.

A handful of NBC affiliates — including WBAL in Baltimore, WAVY in Norfolk, WWBT in Richmond, WVTM in Birmingham and WYFF in Greenville, S.C. — included a lower-third banner with local closings and weather updates during all or part of NBC’s Olympic coverage.

(Pictured, L-R: WRC, WAVY, WXIA, WWBT)

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!