TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

Amarillo’s KFDA Set to Broadcast First HD Newscast in West Texas

Amarillo’s KFDA will begin broadcasting its newscasts in HD next week, becoming the first station in the area to do so.

“Geographically, there’s no high-def TV station right now between Dallas and Albuquerque (N.M.), Oklahoma City and San Antonio,” Brent McClure, KFDA’s general manager, told the Amarillo Globe-News. “There’s nobody doing this. We’re the first in the whole West Texas region.”

The CBS-affiliate, which is owned by Drewry Communications Group, began the transition to HD two years ago, adding HD equipment to their studio and educating their team about the new technology.

The switch will officially occur next Wednesday.

“We are trying to stay on the edge and bring people what they want,” McClure said.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!