With more than 45,000 Twitter followers and 134,000 Facebook subscribers, KIRO‘s Jenni Hogan is among the most popular local television personalities on social media. Hogan, a traffic anchor at the Seattle CBS-affiliate, talks to Forbes about the importance of engaging viewers online:

The hardest thing about being on TV is trying to break the mold of traditional TV being a one-way communication tool. I look at viewers as my co-workers or teammates so it’s hard when I meet them in public and they know all about me, but I don’t know about their family, children, or situation. Social media has really helped me with this. Being able to get to know our wonderful viewers by talking to them online has really turned my job into a two-way communication relationship rather than a one-way vehicle of information exchange.