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KIRO’s Jenni Hogan: ‘I Look at Viewers as My Co-Workers or Teammates’

With more than 45,000 Twitter followers and 134,000 Facebook subscribers, KIRO‘s Jenni Hogan is among the most popular local television personalities on social media. Hogan, a traffic anchor at the Seattle CBS-affiliate, talks to Forbes about the importance of engaging viewers online:

The hardest thing about being on TV is trying to break the mold of traditional TV being a one-way communication tool. I look at viewers as my co-workers or teammates so it’s hard when I meet them in public and they know all about me, but I don’t know about their family, children, or situation. Social media has really helped me with this. Being able to get to know our wonderful viewers by talking to them online has really turned my job into a two-way communication relationship rather than a one-way vehicle of information exchange.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!