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KIRO’s Jenni Hogan on Twitter: ‘I Was Determined to Make My Job a Two-Way Relationship’

With more than 35,000 Twitter followers, KIRO traffic anchor Jenni Hogan is known in Seattle for both her presence on-air and her presence online. Hogan talks with Lost Remote about Internet etiquette and the first time she thought about integrating her online presence into her work:

I remember the exact moment seven years ago. I was a few weeks into my first on-air job in Lewiston, Idaho. I was at a Starbucks and a viewer walked up to me and started talking to me. This viewer knew everything about me, and I had nothing to add to the conversation about their life. This moment changed me forever. I didn’t like the fact that being on TV was a one-way relationship. I was determined to make my job a two-way relationship.

Hogan — who Lost Remote measures as the most-popular local television personality on Twitter — attributes her online success to the open nature of her thoughts:

I don’t Tweet teases to watch our show, I tweet what it’s like to do my job. If I am watching an accident on our chopper feed and it’s hard to look at, I’ll Tweet that. If I get starstruck by someone who is in our studio, I’ll let my followers know. It’s more of a behind-the-scenes. I know they can get the news by following our news Tweets, so my feed is all about what it’s like to be me. If I’m covering a story, then they’re going to get information on that story, but it’ll be through my eyes and emotions.

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Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!