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Knocked Off the Air, Tallahassee’s WCTV Posts Abridged Newscast on Facebook

Due to technical difficulties, Tallahassee’s WCTV couldn’t air its 11 p.m. newscast on Wednesday so the CBS-affiliate to took the web, using its website as well as Facebook and Twitter, to give viewers their nightly news update.

As Lost Remote reports:

The newsroom kept the updates flowing on WCTV.tv, Facebook and Twitter, and it also posted a few videos of anchor Lee Gordon reading stories from the newscast.

WCTV alerted viewers on Facebook and Twitter that technical difficulties would cause the station to cancel its 11 p.m. newscast, and then posted three videos, that appeared to be shot by a phone, on its Facebook page with Gordon providing updates on local elections as well as the arrest of a man in connection with a recent shooting death.

“We hope that you’ll continue to make WCTV your choice for local news coverage,” WCTV wrote on its Facebook page, subtly emphasizing that the station’s news coverage extends beyond the TV screen.

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